Love is the same word as charity in Greek. But charity in modern language is very near to “nonprofit” (=NGO). So love is nonprofit. What is common between love and nonprofit: It is as hard to honestly fit nonprofit registration purpose as hard to truly love. So nonprofit and love are essentially the same. Nonprofit is the external manifestation of love, to act not for money. But  pleasure is money inside us. (Money is a measure of good and pleasure is, too.) So inside us love is “non-pleasure” like non-profit? Does it mean that we like nonprofit not for money but to have as much money as possible (“nonprofits can have profit” is a common legal idiom) to be not for pleasure but to have as much pleasure as possible?